Tuesday, September 23, 2008

Making the Most of Customer Complaints

By Tom Bowe
VP of Product Marketing and Engineering


I recently came across a good Wall Street Journal article on Customer Service that is worth sharing: Making the Most of Customer Complaints

September 22nd, 2008, by Stefan Michel, David Bowen and Robert Johnston

The article also includes links to additional MIT research (click on hyperlink to go to relevant MIT SMR article summary…then hit the ‘full text of this article’ link on page for a .pdf reprint compliments of IBM). And the online video is short and to the point!

Enjoy!


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